When we started Halden, we made one rule: every tee, sweatshirt and pair of socks would be made from certified organic cotton. It costs more, and it takes longer to source. Here is why we think it is worth it.
Better for the land
Organic cotton is grown without synthetic pesticides or fertilisers, using crop rotation to keep the soil alive. It relies mostly on rainfall rather than irrigation.
Better on your skin
No chemical residues, no harsh finishing. Just long fibres that get softer with every wash.
Better over time
Longer fibres mean a stronger yarn, which means a tee that keeps its shape for years, not months.